For a number of small and medium business categories like photographers, accountants, dentist or even consultancies, local SEO is the most important area of marketing for them to get right. This is because customers are always predominantly in your local vicinity searching for your products and services in your area.
Additionally, there is usually less competition for this type of more specific location-based type of queries thus your business stands a very good chance of ranking higher in Google as compared to a broader phrase, where almost everyone is fighting for the position.
A simple Local SEO Checklist for local SEO success:
Optimize key pages for search all terms while targeting your chosen area(s)
You want your products, services, location and even targeted keywords to be visible in the title tags. Ensure the content of the page is focused on providing solutions to someone who is searching for that specific enquiry.
Create, verify and optimize your company profile
This will give you a business listing on Google Maps. Ensure you check that you do not have 2 Google+ pages for the company; a pre-existing page on which you post updates, and local business page which displays map locations and reviews.
Incorporate your NAP across all your pages
- Your business address, name and phone number should be clearly visible from every page.
- Make sure your that business appears in a local listing site with consistent NAP.
- Since want your businesses to be listed on a lot quality local directories, ensure that you verify your businesses on major local directories such as Cylex and Hotfrog.
Positive reviews will usually get you trust in addition to making your business stand out from your competitors therefore encourage them as much as you can.
Leverage social media
In addition to Google+, ensure you create business pages on Facebook. Always think of social networks which best speak to your audience for instance Pinterest for crafts. Post regularly on your latest product and services, events and partnerships.
Get local media coverage
Get friendly with the journalists that cover regional magazines and papers. Do not pitch at them directly but instead take interest in the work they do. Connect on sites like Twitter and Meet them at events.
Build local partnerships
Get links from industry groups, local trade associations and chambers of commerce. This can be done by Hosting events as well as Guest blog for your business in your locality.
Optimize your website for mobile
Local searchers are often on the ground in your areas thus your websites need to deliver good mobile experiences for them.
Promote your Google+ business pages
After setting up your Google+ page, do not ignore it. Ensure you post company updates as well as images of events that you have attended.
Add Google Maps to your contact page
This is useful for your visitors who visit your business sites.
Localize the posts on your blog
In case you have a blog, make sure you create information that is useful to residents in your area by reviewing other businesses that are in you locality.
Optimize your logo for image search
People might search for your brand`s images therefore ensure that you are visible by using a filename and alt texts which describes your businesses and your location.
What not to do
- Do not fake reviews
- Do not keyword-spam your Google+ business` pages
- Do not invite negative PR which sticks around on Google
Need more tips on Local SEO or if you need help from the local seo experts in Pretoria complete the quick contact form on this page today still.