Is SEO Worth It? Most Definitely!
If in doubt, the issue you should ask yourself is “Are my potential clients or customers searching for what I offer via Google search results?” If they are, then you have to pay very close attention to the SEO on your website. Because if you do not, you will be losing business to your competitors on a daily basis.
Lets take a step back and just look at what SEO is. Search Engine Optimisation, or SEO, is the approach of taking all the important steps to make sure that your website is found and recognized by the search engines (Eg. Google, Yahoo, Bing.).
The search engines, known as robots, spiders, crawlers or bots, will crawl your website and “read through” the text including but not limited to headings, wording and meta descriptions. It will then decide what keyword phrases best define your content for every page of your website.
Below is an interesting article I want to share with readers of the Pretoria SEO
blog that will really add value to your thinking about search engine optimization.
“More than 80% of customers now check online reviews prior to making a purchase decision, and this percentage is only going to increase. Do you want them to be able to locate your business, or not? Without SEO in place, people will have a very hard time finding you and will instead find your competitors.”