Remember the date: 21 April 2015. The day Google will change everything about SEO and how your website will rank on mobile devices. If your website is not responsive and meet Google’s guidelines you can forget to rank for mobile search .
My prediction is that it will have an immediate effect or the services industry where local clients are searching for restaurants, medical practitioners, plumbers etc.
Below is an infographic to explain the why and the what of the big algorithm change. Everything is moving to mobile and local SEO is the winner.
You decide if you are going to be the winner of 50% more leads or the loser with 50% less leads.