How many times do we get small business owners not seeing the value of having a website that is optimized for search engines (SEO) for their business?
This is the biggest mistake they can make when they are aware that their potential clients are searching for their products and services on the internet. Interesting statistics shows that organic search is still the best and most profitable traffic you can generate to your website.
Image Source: BrightEdge
BrightEdge conducted a study in 2014 that indicated 51 percent of website traffic across their study group came from organic search compared to 5 percent from social media. Even more shocking, when narrowed down to service based sites, organic search accounted for 73 percent of all traffic!
Focusing on Facebook
Are you putting all your online marketing focus on Facebook? Only 12% of your posts reach your company’s Facebook page followers. While you can expect that less than 1% of your leads will come from Facebook when people visit your Facebook page. That is in comparison to 14% lead ratio when people visit your website through organic search.
Higher Returns With SEO
From the above I won’t say that you should cancel and not do social media marketing. It still is good marketing and a great addition to your online marketing plan. You should rather spend your marketing budget wisely and demand higher returns with SEO or local SEO.