Essentials of Blogging for Small Business

According to Search Engine Journal “60% of consumers feel more positive about a brand after consuming content from it” and 76% of marketers using a blog as part of their content marketing.

Blogging can be important for small businesses who want to communicate with their customer base and boost their SEO rankings.

What is Blogging?

A blog is an effective communication tool where you share valuable information such as company news, product updates, industry views and special offers with your clients and potential clients.

It is regularly updated with new content. Content can include articles, press releases, videos, infographics and images.

Why Should You Blog?

By regularly posting on your blog you can effectively maintain your client relationships giving your clients a reason to visit your website more often.

It can be a great SEO strategy to grow your business on the search engines. Focusing on keywords when writing your articles will help to improve your search engine rankings. Unique and valuable content will cause other websites to link to you and share your content. This will increase your websites back links.

Conclusion

Building and improving your relationship with clients and potential clients is necessary to keep your business alive in today’s competitive business environment.

Blogging is a cost effective and powerful tool that small and medium business owners simply can’t ignore. Grow your clients and become more successful with your blog.

Source: The Essentials of Blogging for Small Business | Bianca Rothschild