In a nutshell link building is the process of getting other websites and pages to link to your website. These links will drive targeted traffic to your web pages, but they will also increase your search engine visibility and ranking on Google search and other search engines. Search engine optimization professionals use a variety of techniques to increase search engine rankings and improve the amount of traffic a given site receives. Building incoming links for your site can seem daunting and time-consuming, especially if you’re just starting your SEO strategy.
This essay will discuss the importance of creating a strong link profile for your website and offer some key strategies that anyone, regardless of their marketing budget, can use to get to the top of search engine results like Google search.
7 Things you need to know about link building with back links
- The downside to renting or purchasing links from other webmasters is that they can be very costly. Also, you have to carefully select your candidates. You can find many websites that will help you connect with other webmasters who are interested in selling you links from their web pages. However, you’ll save a lot of money and time by working directly with them as opposed to hiring a broker to do the same. There is no standard for determining the value of a link.
However, you need to pay attention to certain key factors before spending your hard-earned money on a paid one.
These factors include the number of incoming links the candidate site has, its overall page rank, age, and search engine saturation (number of pages indexed by the major search engines). Make sure you are clear about your goals when approaching webmasters to buy links for your web page. Also, make sure they know that you are interested in buying a link for Search Engine Optimization purposes as part of your SEO strategy. It is important to make sure the link is not cloaked (hidden from search engine spiders), or nofollowed. This will inform search engines not to follow the link with rel=”nofollow”, as these conditions can render the link useless from a Search Engine Optimization standpoint. - You can comment and post on related blogs & message boards. Even the most novice web user can find many blogs and message boards that cater to any niche or market. It is a good idea to sign up for message boards that are related to your subject or topic and to include links in the signatures of your messages and posts. This is especially helpful when you have completed keyword research (you can use a keyword research tool for this) as part of your Search Engine Optimization strategy.
Blogs and comments are the same. Many blogs will allow you to add a link to your site in your message. You can also make your user name a clickable hyperlink to your site/web page. There is a fine line between spamming, and responding to valid comments, posts, and responses on community-based blogs and websites. Your reputation and brand could be negatively affected if you post spammy comments like “Cool website, check out my site at …”. It’s better to not comment if you don’t offer any valuable viewpoint or comments for other users of the site where you are posting comments on the blog web pages. - When you review a product or service that you have had success with, most often the webmaster will include the link to your site in their signature. This is a simple technique. If you have purchased a product, write a brief 100-300 word review. Include your full name and the address of your website in the signature. Nine out of ten times, the webmaster of the site for which you have written the testimonial will be happy to activate the link to your web page once they publish the review on their website.
- Create a free online service or software application. Most people won’t consider giving away their time to develop an application or online utility. The benefits of creating an online utility or software application for free can generate several thousand backlinks to your website very quickly and rank higher on search engines like Google search. This is a great example: Create a simple, user-friendly Mortgage Calculator using javascript. You can also offer the code to embed it onto other websites. In the code of the Mortgage Calculator, include a link to your site in the copyright statement. You may also require this link as a condition of your free application.
- It’s simple but effective. Write a few articles that are relevant to your subject and then distribute them to various article directories online. These article directories will often include a resource box or bio section. You should include information about your company and products in the author’s bio area. Also, a link back – try to use the relevant keyword you cultivated from your keyword research to rank higher on Google search and other search engines as part of your SEO tools.
You will be given a link back to your website every time your article is picked by other webmasters or syndicated on other popular websites. These steps can be repeated over and over again to create several thousand links back to your website. This is a great technique because it requires very little effort to create and submit articles for search engines to find.
Add these articles for indexing on the Google search console so Google as a search engine can track and rank your website. You will also be able to analyze the article links that rank well on your website. Add Google search console to your box of SEO tools. Make sure to add internal links to your article that link to other pages on your website. This is also a good method for you to rank higher on search engines. - Submit your site to directories. Links from directories and web indexes have become less valuable over the years. There are still some high-quality directories you can submit your site to that are trusted. This will increase both your link profile and your page rank. DMOZ and Yahoo! are two of the best directories to submit your website to. JoeAnt and Gimpsy are all good directories to submit your site to. Although most directories mentioned are not free, it is worth paying for submission. The links you will receive from this investment are high-quality one-way links with a lot of page trust and rank. Submitting your website to these directories requires that you pay attention to which category your web address is being submitted to. Make sure you submit your site to the most relevant and related topic to your site’s subject. This will ensure your submission is not rejected or skipped by directory editors after it has been reviewed.
- Many webmasters create a page on their website titled resources or references. This page can be used to link to other websites that have agreed to link to their site. This technique is less effective than it was in the past. However, choosing trusted websites and those that rank well in search engines will make your work worthwhile. You will be able to find other websites that link to sites relevant to your niche or field that could be good candidates for exchanging links.
After you have found a website that you are interested in exchanging links with, send an email to the webmaster with your offer. You should send an email to request a link from another webmaster. Be specific about the content and features of their site. This will let the potential linking partner know that you have taken the time to review their website before you send your request. You will receive a much more positive response. You should ensure that you don’t request paid links from a site that cloaks its outbound links. This will prevent search engines from finding the links and make them less valuable to rank higher on search engines too.
We’ve covered 7 common and effective methods for generating a large number of incoming links to your website. With any luck, you will have a few ideas and techniques that you can use to jump-start your website’s success. Link building is not a do-it-yourself aspect of web marketing. It requires dedication, time and constant analysis. It is impossible to have enough quality incoming links for your website. Once you have had some success with link building, I am confident that you will want more.
