Traffic is essential for any website owner. Traffic is as important to Internet marketing as location is to real estate. It is the only thing that matters. You won’t make any sales if you can’t attract targeted visitors to your website. The person responsible for driving traffic to a website is usually the owner or designer. Search engines are the key ingredient to generating traffic.
Advertising is an option, but it will cost you more. The cheapest method of generating targeted traffic (those who are interested in your product) is to use search engines. Many website owners don’t understand the importance of search engine visibility which leads to traffic. They are more concerned with creating a “pretty website”. This is not a bad thing, but it is secondary to search engine placement. The following list of mistakes made by website owners will hopefully help you to generate more targeted traffic.
What is a website submission?
Submitting the URL or domain name of your website, or the pages within it, to major search engines or other search engines, is known as web page submission.
If search engines know about you, they could easily index and rank you for relevant searches on major search engines like Google and other search engines like MSN and Yahoo!
Search engine website submission is a great way to get visitors to your site, as well as to drive traffic back to your website. Submitting your site to search engines can be a free search engine submission service or they can be paid-for submission services.
SEO Submission Checklist: To make sure that your site gets indexed, here’s what you’ll need to do:
- Make sure that all of the content is accurate for your website submission to search engines.
- Make sure that each web page is unique.
- The title tag should be specific and descriptive.
- Submit your sitemap URL to a URL inspection tool like Google search console or Bing webmaster tools
Costly Search engine mistakes you can make
- Not using keywords effectively. This is perhaps the most important aspect of website design. The right keywords will help potential customers find your site. If you use the wrong keywords, your site won’t see much traffic, if any.
- Repeating the same keywords. Keyword stacking is when you repeatedly use the same keywords. Search engines can downgrade or skip a page or site.
- Don’t steal pages from other websites. You’ve heard it many times: “This is the Internet, and it’s okay” to steal text and icons from other websites for your own site. Don’t do it. It’s one thing to learn from those who have done it before and another to copy them. Search engines are smart enough to detect duplicate pages. They might even block you from being listed on search engines when trying to do a website submission too.
- Don’t use keywords that aren’t related to your website. Search engine visibility is often a goal of unethical website owners. They use keywords that are not related to their website. Unrelated keywords are placed on a page, such as “sex”, the name or celebrity of the day, the most searched topic of the day, etc. Inside a meta tag of a page. The keyword does not have to do with the topic of the page. They believe that this will increase their visibility because the keyword is very popular. This is spam and can result in the site being removed from the search engine listings. You should conduct keyword research and use tools like Google Search Console or Bing webmaster tools to track these keywords that are doing well and rank high on search engines.
- Keyword stuffing. Similar to keyword stacking, this is where multiple keywords are added to the description of a graphic/layer on your website using the “alt=” HTML parameter. This text will be deemed spam if it does not accurately describe the graphic/layer. Again, use the relevant keywords from your research and those tracked using Google search console or Bing webmaster tools.
- Relying on hidden texts. It might seem like you are tempted to believe that hidden text is useless if it’s not visible. Wrong Don’t try to hide keywords or keyword phrases with invisible text. Some designers may make the keywords the same colour as the background on the webpage, thus making them invisible to the eye, but not to search engines.
- Relying only on small text. Another version of the item is available (relying upon hidden text). Don’t try to hide keywords or keyword phrases with tiny text. This is done by making the keyword text so small it’s barely visible. Target your content using keywords that are relevant and rank higher on search engines. Make Google search console or bing webmaster tools, your SEO friend.
- It is common to assume that all search engines work the same. Many people believe that all search engines follow the same rules. It is incorrect. Each search engine has its own rules and can be modified at any time. For high visibility, make it a point of learning what major search engines require. Use the information from search engines, Google search console or bing webmaster tools, to help you with your free website submission to search engines.
- Free web hosting. If you really want to increase site traffic via search engine visibility, don’t use free web hosting. These hosts are often removed by search engines. Thus, your website won’t rank high on search engine search results.
- You may not have checked for missing elements on your website. You must ensure that every page on your website is checked for missing graphics and links. This can be done for free on many websites. These are just a few methods that you should avoid. These methods may seem to work, but you should not fall for the trap of believing that they will. These methods will cause more damage than good to your website. You could lose weeks of effort and have your website banned forever from search engines. You can increase your search engine visibility by spending a bit of time learning the right techniques.
This will help you to create high-quality content that is well-optimized for search engines. If you want to be more successful, then keep an eye on the search trends (using Google Search console and Bing webmaster tools) and constantly try to post fresh content.
Use bold and italic tags in your site’s HTML to emphasize important text and improve the readability of your web pages. This will help search engines read your page more easily and give you a chance to measure your ranking using the Google Search console tool. If you have a large site, it is best to use all three types of emphasis. Be careful not to overdo it, or your site may end up looking cluttered. Follow these practices to ensure that your website is in good shape for submitting your website to search engines.