You might be surprised to know that users can sign-up with you simply by creating a well-organized website about photography. Online statistics show how important it is for websites to be tailored to the users’ needs.
A photography website increases brand authority, customer engagement, marketing, and sales. Explore the advantages of this invaluable tool for your organization.
Why should a photographer have a website to showcase their work?
Social media platforms are a great way to market your photography company. You won’t make it as a full-time job if you try to build your image on social media using platforms you don’t have access to.
So what are the benefits of a photographer’s website?
Credibility
There are many photographers. A website is a way to increase your credibility and reach your target audience. A website can make you look more professional and legit than other photographers.
You are the one who calls the shots for your website
Your Instagram, Twitter and Facebook pages are flooded with posts from other businesses, which can lead to them abandoning your services. Photography websites offer owners the chance to create their best works in a non-competitive place.
Websites that have a fast loading speed, are well-organized with pictures and products, and look on a point will likely give you a better outcome and increase your website traffic. s
Attract lots of investors ready to invest
Websites are more likely to convert than social media pages. Visitors can find answers to all their questions through blog articles and web pages. Your efforts will yield more if your audience is engaged, educated, sold, and served.
Improves your Authority in Online Searches
Do you have enough social media followers to be ranked highly when a client searches for a wedding photographer or portrait photographer in their area? It is not likely. This is because you are in a competitive field and you want to be successful.
This is not something you will be able to do in a couple of days. Therefore, it is essential to start establishing yourself as quickly as possible. Blogging and optimizing websites using search engine SEO will help you to establish your position.
How to build an email list
There are many ways you can sell your photography business. However, email is still the best. One email subscriber might attract several social media users. This only holds true if your email subscribers receive a treat every now and again, instead of boring weekly or monthly newsletters.
Your photography site is a powerful tool to help grow your email lists. In exchange for your email address, you can offer opt-ins that include eBooks and checklists to your visitors. This allows you to maintain contact with visitors who are interested enough in your work to sign up for your newsletters.
More marketing avenues for your photography business
In addition to a website being a primary way for you to market yourself, you also have the option of using additional marketing tools such as Facebook pixel. This code will allow you to embed data on your website that can be used to track conversions via Facebook ads.
Facebook pixel is also useful for optimizing ads, having a customer database to show ads in the future and remarketing to anyone who visited your site.
Provides an easy way to demonstrate your skills to potential clients
You want potential clients to be able to access you quickly. You might be too casual by offering your business card along with a link for a Facebook page. Worse yet, you may not even own a business card.
Link to websites is a quick and simple way to increase your marketing efforts in selling to new customers.
Referrals are also a good idea for family, friends and acquaintances.
Why is it important to have a site?
A website can give your brand credibility. It also gives your brand a feeling of belonging and a professional look. Websites allow you to inform your target customers about upcoming events or discounted prices.
Websites allow you to add any information you require to ensure that your clients don’t have to spend a lot of time calling you.
Furthermore, a website provides you with organic traffic and increases your leads. It’s an excellent digital marketing technique.
Which Websites do Photographers Use?
Not all website builders can be used by photographers. You can choose which features you are looking for and what your budget is. Here are some great website builders.
Squarespace
Squarespace is very popular among photographers because of its cheap premium plans and easy-to-use design. Even the cheapest month plan comes with unlimited storage. This is very useful for keeping large-sized and high-resolution images.
SmugMug
SmugMug can help you from the beginning. This is why so many photographers love SmugMug. SmugMug’s builder allows you to set up custom prices, charge per download, and sell prints and gifts without having to integrate additional software.
Wix
Wix’s services allow you to quickly and easily get started. Although Wix is not specifically built for photographers, it offers over 500 customizable templates.
Duda
Duda’s style and simplicity in setting up a portfolio are refreshing.
SITE123
SITE123 has some limitations in terms of design, but it is still a viable option. It is simple to use and offers excellent customer support.
Weebly
Weebly has the lowest prices for website builders that allow you to create photography websites. It doesn’t have the best or most flexible designs but it’s a great choice if these are not your concerns.
WordPress
WordPress.com website building tool isn’t the best choice for photo portfolios. However, it’s a good site builder for photography blogs at an affordable price.
Conclusion: Are websites really necessary for your business?
Your website can have upfront costs, but with good organization and skills, you can recoup them and make a lot more.
Photographers with great websites are more likely to be paid a higher amount than photographers without one. This isn’t because of their professionalism or credibility. These people are more likely to be attracted to photography that is highly valuable and to make more.
