Whether or not you have accepted it yet, you no longer own your brand’s image entirely. The marketing landscape has evolved so dramatically with social networking that consumers play a significant role in driving your brands’ image. Consumers have a myriad of outlets through which to express their feelings, experiences, and thoughts your brand: blogs, status updates, videos, and more.
A single experience, good or bad, can have a momentous impact on the way potential consumers see your brand. The question you need to ask yourself is this: Does this scare me? If so, you are unprepared for the new challenges that are up ahead.