An internal link is a link that points to another page of your website from your page. This is different from an external link where you would have a hyperlink that directs someone toward an external website.
One example of an interlink would be the links within your website’s navigation. A link in a blog article that links to your product or service page is another example.
Search engines and users both use internal links to locate content on your site.
Links will be used by a user to navigate your website and find the content they are interested in. Links are used by search engines to locate and collect information from your website.
Google and other search engines like it, consider internal links to be crucial. Google will track links to a website in order to learn more about your content. This allows them to determine where to rank your content within their search results.
Google can tell if a page or post has many links to it. This could indicate that the content is valuable or essential. This is why it is important to have a strong internal linking strategy.
It is important that your blog posts and pages link to relevant content.
You might have an article about geyser timing on your website if, for example, you were a plumber. You will describe how geyser timers work, their cost, and the typical electricity savings in this article.
You can add an internal link (e.g., an article about heat pumps or an article about geyser blankets) to any additional content you have on reducing electricity bills.
Visitors to your geyser-timer article will benefit from the fact that they have options for further reading. This encourages visitors to spend more time on your site, helps them save money on electricity bills, and may even lead them to choose your company over other companies.
Search engines also benefit. Search engines will also benefit from the ability to follow links and view related content.
These internal links are extremely powerful in today’s search engines. We create regular content and add internal links every month to help our clients reach page 1 on Google as part of our SEO campaigns.
You must ensure that your most important content is visible to both search engines and readers when you use an internal linking strategy.
You should take the time to go through your website’s pages. When someone is making a purchase decision, think about which pages are the most important. These pages, along with any blog posts of high value, should be your primary focus.
Make sure to add internal links to these pages and blog posts. These links should provide a pathway that readers can follow to learn more about a topic.
This should be done every time you create new content. You could, however, set aside an hour each month to ensure you get the best out of your website’s content.
You’ll help your visitors enjoy your best content and stay longer on your site if you have an effective internal linking strategy. Search engines will also benefit from your efforts to make your website easier to find and rank higher in search results.
We offer a full range of SEO services that include internal linking strategies.
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